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Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using Babcox Research, we look at trends in parts purchasing at brake shops. Brand loyalty continues to be an important issue with technicians and shop owners, as seen in the results of the Brake & Front End 2008 Shop Profile. When asked: “When a parts supplier does not have the brand of product you specified, what do you do?”, the majority, 62%, said they call another parts store. 31% will ask the supplier to order it, while nearly the same amount, 29%, will accept another brand recommended by the supplier. (Results add to more than 100% due to multiple responses)
On average, shops surveyed said they purchase parts from 3 jobbers and 3.1 new car dealerships in a typical week.
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