|
FOCUS THIS WEEK: "A tough economy, rising unemployment, and many underemployed workers are expanding the size of a unique aftermarket customer group: spare-time mechanics. These mechanically-skilled individuals are becoming important in what appears to be a resurgence of Do-It-Yourself auto repair. However, spare-time mechanics are not DIYers. They charge for components and installation services, and comprise an automotive grey market in this country's growing cash economy." "Since most spare-time mechanics do not have a business address, their purchases at Retail Auto Parts Stores and Jobbers are usually recorded as Do-It-Yourself sales. Reacting to hard economic times, spare-time mechanics are growing in significance, and offer an opportunity for all types of auto parts sellers." Jim Lang, Lang Marketing
|